So many brands are gearing up to celebrate Disney’s 100th anniversary. Now, the House of Givenchy is celebrating with a new capsule collection. The brand-new collection stars Oswald the Lucky Rabbit, designed to celebrate the Lunar New Year and honor 100 years of Disney.
As The Walt Disney Company commemorates its 100th Anniversary in 2023, Oswald the Lucky Rabbit has emerged from the Disney Vault. He is ready to re-enter the pop culture zeitgeist ahead of the year of the rabbit. Created by Walt Disney and his studio artists, Oswald is known for his clever and fun-loving personality.
Givenchy Creative Director, Matthew M. Williams, sources inspiration from the globe. For this collaboration, the designer worked with Disney to create a one-of-a-kind world tour that fuses Oswald’s mischievous, high-energy spirit with his own directional aesthetic for Givenchy. This capsule collection feature collectible staple pieces that capture the spirit of adventure.
The campaign and Oswald’s world tour will come to life in a mixed reality short produced in collaboration with both Walt Disney Animation Studios and Art Director and Photographer Julian Klincewicz. This all-new short will feature global talent Madelaine Petsch, Amber Liu, and Alton Mason enjoying an adventure alongside the Luckey Rabbit. The journey will begin at the El Capitan Theatre in Los Angeles, and more through Shanghai, New York, Tokyo, and Paris, where Oswald will end his trip at The House of Givenchy.
For Women
Essential pieces for women include a blue varsity jacket with white sleeves. The piece features Givenchy and Paris lettering that accentuates placements showing Oswald offering a flower to his sweetheart, Ortensia. On a bright red oversized shirt and sporty short ensemble, Oswald appears jauntily astride a horse, singing all the way, in white framed by a bandana style print.
On must-have denims, the two characters return, this time in graffiti-style treatments, as multi-colored motifs on a jean jacket with Givenchy lettering and an emblematic 4G logo. You’ll also find jeans decorated with musical quarter and eighths notes.
T-shirts in pink, white, black, or red and black tie-dye convey messages of love and the magic of visting Paris. Hoodies, tanks and track pants incorporate the 4G emblem stylized into a heart and the Magic Kingdom in dropout white.
For Men
For men, a red varsity jacket sees Oswald riding a bronco to Los Angeles, while a blue butt-down shirt frames the character amid bandana-style motifs. Statement denims show Oswald in his feistiest, scrappiest mode, accentuated by a lucky horseshoe in red. T-shirts with GIVENCHY lettering sport key words and places like “Luckey” with Oswald tearing along on a motorcycle.
Sweatshirts and track ensembles, too, show him spoiling for a fight with muscles flexed or paws on hips when he’s not fronting a “Walt Disney Studios” logo ready to take on the world.
A wide range of good-humored, collectible accessories range from Disney x Givenchy tennis shoes, totes, and small cross-body bags to card carriers, phone cases, earbuds cases, and caps.
Fans can join the celebration through a digital journey on Snap Chat with the Oswald World Painter AR Lens, which allows users to color the sky with paint, stencils, and passport stamps highlighting the 5 cities of Oswald’s Givenchy Tour.
The Disney x Givenchy capsule collection will be available starting December 16th in China, Singapore, and Tokyo Ikebukuro pop-up as well as the Miami Aventura pop-up on December 19th. It will be available globally on December 30th in stores and on Givenchy.com.
What are your thoughts on the Oswald the Lucky Rabbit capsule collection from the House of Givenchy? Let us know what you think in the comments section below.
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