Disney is racing into one of the biggest sporting events in the world! The Disney x Formula 1 “Fuel the Magic” campaign is making its European debut at the 2026 F1 British Grand Prix, bringing exclusive merchandise, character appearances, live entertainment, and immersive experiences to Silverstone and beyond.
Fans attending the legendary race weekend will find Disney magic around every corner as Disney Consumer Products transforms portions of Silverstone into a destination filled with shopping, entertainment, and unforgettable photo opportunities.
New Disney x F1 Merchandise Debuts at Silverstone
At the heart of the celebration is a brand-new collection of Disney x Formula 1 merchandise created specifically for the British Grand Prix. The seven-piece collection will be available at the trackside fanzone, the F1 Hub on Oxford Street, and online through Fanatics.
The excitement doesn’t stop there. Guests can also shop the newly launched Disney x F1 Academy collection, along with additional Disney x Formula 1 apparel and accessories. Highlights include graphic tees, caps, collectible pins, and an adorable Mickey Mouse plush exclusive to the Disney Store.
For Disney fans who love motorsports, this collection combines two iconic brands in a way we’ve never seen before.
Disney Entertainment Takes Center Stage
Silverstone guests will also be treated to some incredible Disney entertainment throughout race weekend.
For the first time ever, Disney Theatre Group is bringing the magic of the West End to the race circuit with special performances inspired by Disney’s The Lion King and Hercules. The performances will add a theatrical touch to the high-energy atmosphere of the Grand Prix.
Of course, Mickey Mouse and Minnie Mouse will also be making surprise appearances throughout the weekend, creating magical moments for fans of all ages.
Immersive Experiences for Race Fans
Guests can visit special retail activations located throughout the trackside fanzone and the exclusive Paddock Club. A Disney x Formula 1 photo booth will allow visitors to create personalized race-day souvenirs and capture memories from this historic collaboration.
Disney Takes Over London
Disney is bringing the celebration into central London with a series of activations designed to immerse fans in the Disney x Formula 1 experience. The flagship Disney Store on Oxford Street will feature a dedicated takeover showcasing the new collection and special displays.
Meanwhile, UNIQLO will offer the Disney x Formula 1 collection at four London locations, marking the first time the six-piece collection has been available in a UK retail store. Guests visiting the UNIQLO Oxford Street flagship can also enjoy additional activations tied to race weekend festivities.
Adding even more excitement, Disney-themed black cabs and eye-catching displays across Oxford Street will help bring the “Fuel the Magic” campaign to life throughout the city.
A Growing Disney x Formula 1 Partnership
The British Grand Prix activation is the latest chapter in Disney and Formula 1’s growing global partnership. Previous highlights have included Mickey Mouse conducting the famous Bellagio Fountains during the Las Vegas Grand Prix, a Formula 1 car installation at Shanghai Disneyland, and Minnie Mouse waving the checkered flag at an F1 Academy race in Canada.
Now, Silverstone is set to become the next destination where Disney storytelling and motorsport excitement collide.
Whether you’re a lifelong Disney fan, a dedicated Formula 1 enthusiast, or both, this unique collaboration promises to deliver plenty of magic during one of racing’s most celebrated weekends.
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