The new Her Universe x Ashley Alice in Wonderland Collection has me ready to tumble straight down the fashion rabbit hole! This whimsical collection takes inspiration from Alice’s adventures and gives them a soft, romantic twist. Pastel blues, pinks, florals, and familiar Wonderland icons appear throughout the designs. Even better, these pieces feel very wearable. You can go full Wonderland or add just a touch of Disney magic to your everyday wardrobe.
Cozy Wonderland Layers


The Her Universe exclusive diamond pattern cardigan is such a sweet choice for cooler weather. The cream cardigan features delicate Wonderland-inspired artwork scattered throughout. Alice, roses, mushrooms, and other recognizable details create the prettiest pattern.
There is also an exclusive scalloped crewneck in a lovely soft pink. “Alice in Wonderland” is embroidered across the front with floral accents. Alice herself appears near the bottom for another charming detail. Pair this one with jeans or a flowing skirt for an easy park outfit.
Denim Goes Down the Rabbit Hole

The exclusive denim jacket may be my favorite piece! The light blue jacket features embroidered “Alice in Wonderland” lettering across the front. The White Rabbit and his pocket watch add even more personality. Then you turn around!

A gigantic printed bow decorates the back of the jacket. Above it, the words “In A World Of My Own” add the perfect finishing touch. This is definitely one of those pieces that deserves to be seen from every angle.
Dress Up for Wonderland
Ready for something a little dressier? The Cheshire Cat off-the-shoulder dress is simply dreamy. The pale blue dress features a fitted bodice and a flattering flared skirt. A wide off-the-shoulder neckline gives it a romantic feel. Along the hem, you’ll find roses and whimsical Wonderland details, including a certain mischievous striped smile. It feels inspired by Alice without looking like a costume.
A Wonderland Print for Warmer Days

The all-over print button-up top brings plenty of Wonderland personality to the collection. Its soft blue background is covered with Alice, mushrooms, flowers, keys, teacups, and other whimsical icons. I love the relaxed silhouette. Wear it buttoned with a skirt or leave it open over a tank. There are so many possibilities!
As always, Her Universe offers the collection in an inclusive range from XS through plus sizes. That means even more Fashionistas can find something for their own Wonderland wardrobe. The Her Universe x Ashley Alice in Wonderland Collection found HERE mixes feminine details with plenty of Disney whimsy. Which piece would send you tumbling down the rabbit hole first?
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