Disney and Lucasfilm have kicked off the countdown to Force Friday II, a global event that is celebrating the launch of the products from Star Wars: The Last Jedi, with an Augmented Reality surprise for Star Wars fans around the world.
Fans within a mile of 20 global landmarks simply open the Star Wars App, select Find the Force and point their phone to the sky to see a short augmented reality scene unfold. The 10-second animation shows a Star Destroyer loom over key landmarks as two TIE Fighters shoot past into the distance.
“This Force Friday II weekend, we’re inviting fans and families to join the Resistance and help ‘Find the Force’ in our global augmented reality treasure hunt taking place across more than 20,000 retail locations. We’re kicking the event off with an extra AR surprise for anyone near 20 of the world’s most iconic destinations. Just open the Star Wars App – and look up!,” comments Paul Southern, Senior Vice President, Global Licensing at Lucasfilm.
Fans with the Star Wars App near one of the 20 landmarks can take pictures of the AR scene and join the social conversation using #FindtheForce and #ForceFriday. Others can check out videos and photos of the scenes at starwars.com.
James Burns from Jedi News, one of a group of Star Wars superfans given an early look at the AR scene, comments: “What better way to start Force Friday II than to see a Star Destroyer over your favorite city landmark – it’s stunning! Star Wars is so special to so many, and bringing this kind of augmented reality to the Star Wars App is a great way to get you in the mood for Star Wars: The Last Jedi and all that awaits from now to December!”
Today through Sept. 3, fans can view the AR scene within a mile of the following geographical coordinates (there are apps and other mean to convert geographic coordinates to a point on a map)
- Central Park
- CN Tower
- Coca-Cola London Eye
- Copacabana Beach
- Eiffel Tower
- Gamla Stan
- Golden Gate Bridge
- Gran Via
- Grand Canyon
- Ha’Penney Bridge
- Hollywood Sign
- Lumpini Park
- Memorial de America Latina
- Merlion Park
- Niagara Falls
- Piazza del Duomo
- Schloss Charlottenburg
- Sydney Harbour Bridge
- Victoria Harbour
- Yoyogi Park
The augmented reality adventure will continue through the weekend as Star Wars fans across the planet unite for Find the Force, the pop-up AR treasure hunt rolling out at 20,000 retail locations around the world for Force Friday II from Sept. 1-3. It will feature new and favorite Star Wars characters from the upcoming film via the Find the Force feature in the Star Wars App.
Our fabulous Disney Fashionista Michelle will be at the SW Force Friday 2 Event at World of Disney tonight at Midnight!
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