DANI By Danielle Nicole, A New Pop Culture Line Coming Soon

This week Danielle Nicole announced a unique new line for pop culture fans! The DANI By Danielle Nicole is a diffusion line of backpacks fueled with passion, positivity, and happiness. ⁣

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The DANI line is for those who enjoy pop culture in a more casual, playful way with vibrant colors. These styles are also all unisex making them the perfect accessory to mix and match with your friends.⁣

If you haven’t heard of a diffusion line before, it is also known as a bridge brand. It is pretty much a secondary line of merchandise created by higher-end designers, which also retail at lower prices. That means we will have the opportunity to enjoy Danielle Nicole styles, at more affordable prices! I don’t know about you, but I am so very excited about this!

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The first launch also features a series of modern and functional backpacks inspired by everyone’s favorite Disney characters! The bags in the collection also represent friendship and togetherness. You can find the first release of the new bags at Hot Topic! We were very astonished when we first saw them earlier this week because they were each priced at under $50.00! Which is an amazing price for a designer Disney backpack!

What do you think of the new DANI By Danielle Nicole collection? Are you excited to have a more affordable offering available?