Disney and Formula 1 are continuing to push boundaries in the most magical way possible. During the 2026 Chinese Grand Prix, the global “Fuel the Magic” collaboration accelerated into an exciting new phase, blending high-speed thrills with beloved Disney storytelling—and the results are already turning heads.
This latest chapter isn’t just about fast cars and fanfare. It’s about expanding representation, elevating style, and creating immersive experiences that connect Disney fans with the electrifying world of Formula 1 in fresh and meaningful ways.
Fuel the Magic Expands Into F1 ACADEMY
One of the most exciting announcements from race weekend is the expansion of “Fuel the Magic” into F1 ACADEMY, launching this spring. Minnie Mouse and Daisy Duck are stepping into the spotlight in a whole new way, leading a collaboration designed to inspire the next generation of female racers and fans.
Through exclusive merchandise, original content, and immersive fan experiences, this initiative celebrates confidence, individuality, and the power of women supporting women. Minnie and Daisy—longtime icons of friendship and fearless style—are the perfect ambassadors for a movement that aligns with F1 ACADEMY’s mission to champion rising female talent in motorsports.
It’s a meaningful evolution of the partnership, merging Disney’s storytelling magic with the ambition and innovation that define Formula 1.
New Disney x Formula 1 Collections Debut
Of course, it wouldn’t be a Disney collaboration without incredible merchandise—and this drop is shaping up to be one of the most exciting yet.
Race week marked the debut of the first-ever global Disney x Formula 1 core collection, designed by Disney’s creative team under Global Creative Director Bobby Kim. This collection introduces a bold new aesthetic that blends racing culture with classic Disney charm.
In addition, fans can look forward to several highly anticipated collaborations rolling out worldwide, including:
- A collectible-meets-lifestyle capsule from MINISO, featuring more than 30 racing-inspired items like blind-box vinyl figures, plush, drinkware, and tech accessories
- A streetwear-focused collection from Culture Kings, showcasing graphic tees and hoodies that fuse motorsports energy with pop culture style
There will also be limited-edition, host city–inspired capsules that capture the unique spirit of each Grand Prix stop—making every race feel like its own collectible moment.
Mickey & Friends Take Over Shanghai
Shanghai truly became the epicenter of this collaboration, as Mickey Mouse and Minnie Mouse debuted brand-new racing-inspired outfits during the Grand Prix weekend.
Fans visiting Shanghai Disney Resort and the racetrack were treated to a full “Fuel the Magic” takeover. Highlights included a Disney x Formula 1 show car displayed in Tomorrowland, surprise character appearances, and exclusive race-week merchandise available at a dedicated F1 Fan Zone pop-up.
It’s clear that Disney is leaning fully into experiential storytelling here, bringing fans directly into the action in a way that feels both immersive and unforgettable.
A Collaboration Just Getting Started
If this weekend is any indication, the Disney x Formula 1 partnership is only gaining momentum. With more merchandise drops, content releases, and experiences planned throughout the 2026 Formula 1 season, fans can expect plenty more magical moments ahead.
From empowering the next generation through F1 ACADEMY to delivering fashion-forward collections and immersive park experiences, “Fuel the Magic” is proving that Disney and Formula 1 are a perfect match.
And honestly? We can’t wait to see where this collaboration races to next.
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