Everyone has a favorite Disney Princess, and that’s why last year Disney launched the Dream Big Princess campaign, which used the power of Princess stories to encourage kids to follow their dreams. But it’s not just Belle and Elsa that have inspiring stories, and that’s why Disney is kicking off this new global photography campaign that’s all about using real world stories to inspire kids.
The #DreamBigPrincess photo campaign is about harnessing the power of positive imagery to spotlight incredible global role models and encourage kids to dream big, while helping a good cause. That’s why Disney challenged a group of 19 female photographers from 15 countries around the world to capture real-life young women and girl who’ve dreamt big. All the images will be shared online to help support the UN Foundation’s Girl Up program that promotes leadership and empowerment for girls.
As well as inspiring kids with positive images and the stories behind them, the campaign aims to make a tangible difference for girls who face challenges in achieving their dreams, through its collaboration with Girl Up. From August 15-October 11, 2017, Disney Worldwide Services will donate US $1 for any public post of a photo using #DreamBigPrincess or like of such a post on Facebook, Instagram, or Twitter, for a minimum donation of US $500,000 and a maximum of US $1 million. Girl Up’s leadership program engages girls to take action and advocate for girls around the world, giving them empowering tools to help make a difference.
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