Disney fans love a good way to add a personal touch to their style, and now LUG is making that even easier with a brand-new initiative! At Destination D23, LUG debuted its “Build a Bag” program, giving Disney fashionistas the chance to create their own customized look with a mix-and-match system.

The idea is simple and so much fun! You start by picking your bag, then choose your strap, charm, and zipper pull to make it completely your own. This approach lets you tailor your bag to your personality, whether you want something subtle, bold, or a little of both.



For the launch, LUG introduced three Disney-inspired charms to kick things off: a classic Mickey Mouse design, a playful Stitch, and a nostalgic Chip ‘n Dale Rescue Rangers. Each one adds its own bit of Disney magic and flair to the sleek, stylish bags. Paired with Destination D23 straps, the possibilities already feel exciting!






If fans love the idea—and it’s hard to imagine they won’t—LUG could expand the collection to include even more Disney characters and themes. That means the chance for even more mix-and-match fun, and maybe even a bag that feels as unique as your next Disney outfit.
This new concept is perfect for Disney fans who love both function and fashion. With “Build a Bag,” your park style just got a whole lot more customizable!
What do you think of the new idea? Is this something that you would like to see expanded to include more characters and options? Let us know what you think in the comments below!
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Love my disney lug bags. This would be a great idea. Would love to be able to pick out what to go on it.
We love the idea too! I already have a million LUG bags, but I would love the opportunity to customize them!