In honor of the upcoming Lunar New Year, Gucci’s Creative Director Alessandro Michele will
celebrate the Chinese Year of the Mouse! With a specially designed collection, featuring MICKEY of course! The new Disney X Gucci collection launched January 3, 2020, in stores and online.
Mickey is by far the most iconic of Disney’s characters. He has been playfully incorporated into diverse accessories and ready-to-wear! Look for him in everything from shoes and bags to small leather goods, scarves and clothing.
Many new designs appear among an array of classic Gucci pieces. The collection has a humorous, vintage spirit, where Disney’s timeless star appears to team up with many of the House motifs.
While Mickey is clearly the hero of the Lunar New Year special collection, he is also present in Gucci’s autumn/winter collections for men and women. He is featured on pieces including T-shirts sweatshirts, dresses, tops, trousers, and on a bomber jacket and windbreaker. He also makes a guest appearance on some Gucci prints.
Key To The Collection
Key to the Lunar New Year collection is a new material: the Mini GG Supreme canvas with Mickey Mouse print. This is a beige and ebony fabric that features a vintage Mini GG pattern with Mickey Mouse playfully applied to it in varying scale.
This print has been introduced in reference to a House fabric from the ‘80s. The original design, color, and look have been reproduced with high-definition digital printing. A protective coating and embossing give the appearance and texture of linen.
A brown leather tag identifying the official collaboration with Disney is constructed into many of
A specially designed lineup of Lunar New Year accessories will also be available exclusively on Gucci.com. This will be in addition to the entire collection, launching on January 3. Crafted in white matelassé quilted leather, they include two sizes of the GG Marmont bag. These are the zip around wallet and also a cardholder. Each piece features four colorful prints seen in women’s and men’s wear pieces. These depict Mickey Mouse in settings rendered in toile de Jouy style frames.
Lastly, the packaging! The Lunar New Year collection also has specially designed packaging. This packaging is comprised of red tissue paper, red fabric pouches with drawstring closures. Mickey Mouse is also emblazoned on them. They will come tucked in green shopping bags and boxes. These boxes will also feature a miniature repeat print of Mickey Mouse. The boxes also reveal a red interior. This is the color often associated with this festivity.
Where to find the collection:
From January, the Lunar New Year collection will be promoted across Gucci’s digital channels and in selected Gucci stores worldwide. Store windows will highlight the collection in select cities. There will also be a number of pop-up stores, also known as Gucci Pins. These pop-ups also will be showcasing these special pieces.
Interactive content focused on digitally bringing the Mickey Mouse character to life will also be available on the Gucci App.
Are you excited to celebrate the year of the mouse with the new Disney X Gucci collection?
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