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Is Beautifully Disney Being Discontinued?

By Michelle | Updated on February 28, 2015

I  have made no secret that I am a lover of the Beautifully Disney line of cosmetics. I have covered all the releases since I started my blog and was wearing them long before that. You can imagine my surprise when I was hoping to see the fabulous Beautifully Disney counter at Marketplace Coop, just to discover there are big black curtains in it’s place. So, the question is, where is the Beautifully Disney counter and is it being discontinued??

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There are not a lot of answers in regards to this question, even when I ask around at Downtown Disney itself. It seems that the location that used to be the Beautifully Disney area (which I wrote about in detail a few months ago), is now going to be the WonderGround Gallery. The WonderGround Gallery is set to open March 6-7, 2015, so there is no turning back! Even when asked on Disney Parks Blog about the relocation of Beautifully Disney, the answer is vague, stating that you can still find some merchandise in Parks stores or you can call the WDW merchandise line and they may be able to assist you in locating some of the merchandise.

The fact that there hasn’t been a new collection in several months, since Frozen, and there would have been a wonderful opportunity to do something for Valentine’s Day gives me a clue that something is definitely going on here. The collections were released with a couple of months between, in the past, and that means we are behind. With the lovely store being ripped apart and no new releases my conclusion is that we are going to see Beautifully Disney disappear. It was a lovely collection but many people didn’t grasp the fact that it was Disney makeup made for adults, not children, in pretty packaging,. The price reflected that it was a higher end line made for adults and many people still complained that it was too expensive for children. The makeup artists at the Beautifully Disney store had told me that in the past. This makes me very sad.

I’m sure the new WonderGround Gallery will be a huge success and that the grand opening this coming weekend will be amazing. I, myself, will be saddened that I won’t get to sample and buy the wonderful new makeup collection by Beautifully Disney.

How do you feel? Did you wear Beautifully Disney? Let me know what you think in the comment box below.


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Michelle
Michelle
Michelle is an avid Disney lover and fashionista who loves to combine her two hobbies. She loves to shop and find the newest and best Disney finds to share with her fellow fashionistas! Be sure to follow her on her Facebook page and on twitter!
Michelle
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Related topics:
Makeup NewsBeautifully Disney Downtown Disney wonderground gallery

Reader Interactions

Comments

  1. Jennifer G. says

    February 28, 2015 at 5:39 pm

    I agree that I think people didn’t realize the makeup was high end make up aimed at adults. I just saw MAC released a Cinderella line in collaboration with Disney and the release of the movie and it was selling very well. I believe that if Disney had collaborated with MAC or another makeup brand or store like sephora or Ulta and had that in the name (Beautifully Disney by MAC, etc) it would have appealed more to the adult market. Sad to see it go!

  2. disqus_ScTZot2aMb says

    March 3, 2015 at 12:02 pm

    Oh wow! It was all there at the Co-Op a week ago when I was there for the Princess Half Marathon!

  3. 4disneyfashion says

    March 7, 2015 at 9:58 pm

    I know. It was all very fast!

  4. Carolyn says

    March 8, 2015 at 4:31 am

    They have before! Sephora had a Disney line (Cinderella, Jasmine and Ariel were all done), but it was discontinued as not to compete with Beautifully Disney. Maybe it will come back now?

  5. 4disneyfashion says

    March 9, 2015 at 4:49 am

    I am hoping that we will see more collaborations with MAC, Sephora and however else. I will be on the look out and let you know what I find!

Trackbacks

  1. Discontinued Beautifully Disney Makeup and Accessories Available For Discount Prices! says:
    April 19, 2015 at 11:46 am

    […] could not believe it when I heard that all the Beautifully Disney makeup had been transferred to assorted Disney Store Outlets after being discontinued. I, of course, do […]

  2. Disney Discovery- Minnie Mouse Makeup Bag With Mirror says:
    June 2, 2015 at 6:00 pm

    […] was very sad when I learned that Beautifully Disney was being discontinued. There are such gems to be found in this cosmetic line that it’s not right […]

  3. Disney Discovery- Disney Dooney and Bourke Cosmetic Case With Free Gift says:
    June 8, 2015 at 6:00 pm

    […] purchase. Now, what that free gift is is not guaranteed beyond the fact that it is something from Beautifully Disney!! It could be 4 mini nail polishes, 4 mini lipsticks, lipgloss… I have no idea which. It will […]

  4. Halloween Season Begins With New Disney Villains Makeup Bags At Walgreens! says:
    September 3, 2015 at 9:24 am

    […] love finding the newest in makeup and makeup bags, especially since Beautifully Disney is no longer with us. I was thrilled to walk into my local Walgreens and see my newest […]

  5. The Minnie Mouse Sephora Collection Is Available Now! says:
    April 7, 2016 at 8:38 am

    […] The case alone is worth it. 5 shades of lip gloss in a Minnie Mouse case? This makes me miss the Beautifully Disney Collection but drives me to purchase this set as soon as it is released. It’s only […]

  6. Disney Discovery- Disney Villains Lip Gloss 3 Pack says:
    June 1, 2016 at 5:00 pm

    […] Beautifully Disney was no longer an option for my makeup (aside from MAC, of course), I needed to look elsewhere for […]

  7. Lipsticks Inspired By Beauty And The Beast Are Almost Too Gorgeous To Use! says:
    June 24, 2016 at 9:01 am

    […] of us Disney fashionistas are always on the lookout for the newest Disney makeup. Since the demise of Beautifully Disney, there have been other collaborations pop up like Urban Decay, ELF and MAC. The latest, […]

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