Disney Consumer Products joined forces with Bloomingdale’s in a new fashion-meets-fundraising initiative, Star Wars “Force 4 Fashion.” The New York City launch event, presented by Kay Jewelers and CoverGirl, showcased unique looks from 11 icons of fashion, inspired by characters from the highly anticipated Star Wars: The Force Awakens.
“Force 4 Fashion” is part of a global initiative celebrating the distinctive synergy between film and fashion, in the run up to an exceptional moment in the history of pop culture, Star Wars: The Force Awakens release.
Participating designers include:
- Billy Reid
- Cynthia Rowley
- Diane von Furstenberg
- Giles Deacon, Halston
- Opening Ceremony
- Ovadia & Sons
- rag & bone
- Timo Weiland
- Todd Snyder.
Following the event, the designers’ looks will go on display in Bloomingdale’s NYC flagship windows. Outfits will then be auctioned off from December 2-18 by Bloomingdale’s on CharityBuzz.com, with the proceeds benefiting their holiday charity partner, Child Mind Institute, on behalf of Star Wars: Force For Change – a charitable initiative that empowers people to make a positive impact on the world around them.
Be sure to check out the Red Carpet Launch video below!
For more information about “Force 4 Fashion” please visit StarWars.com
Don’t forget! Star Wars: The Force Awakens opens in U.S. theaters on December 18, 2015.
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