Today, in a galaxy not so far way, Disney and Lucasfilm announced Star Wars Force Friday II. This global fan event celebrates the launch of new products, toys, apparel and more inspired by the highly anticipated “Star Wars: The Last Jedi.”
“Toys play a unique role in the Star Wars universe, and we’re proud to have been part of that incredible legacy for the past forty years. The new line for ‘The Last Jedi’ is our most innovative yet, and we’re excited to unveil it on Force Friday II,” said Samantha Lomow, Senior Vice President at Hasbro.
Now, you have some time to plan for this. Merchandise will go on sale beginning at 12:01 a.m. on September 1, 2017, with stores around the world opening for a weekend-long celebration of all things Star Wars.
“The first Star Wars Force Friday event was truly unique, uniting fans across five continents in an unprecedented global live unboxing event ahead of thousands of midnight openings at retail,” says Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “We’re excited to confirm that Star Wars Force Friday is back for ‘The Last Jedi’. Plans for this year’s world-wide event are top secret but expect something befitting the excitement around the next episode of the Star Wars saga.”
Force Friday first premiered in 2015 and fans around the globe turned out in the thousands to get their hands on merchandise from “Star Wars: The Force Awakens.”
Jill Wilfert, Vice President of global licensing and entertainment from The LEGO Group comments, “It was so much fun to be a part of Star Wars Force Friday, and we can’t wait for fans to join this year’s celebration as we reveal new ‘Star Wars: The Last Jedi’ products during Force Friday II – a global event that will connect fans and families, and allow them to build, create and share their experiences with others.”
Of course, more details will be released as we get closer to the event date. But what we know right now is that the world-wide launch will tap new technology and Star Wars mythology to create a unique experience for fans.
Here is a first look at the packaging for “Star Wars: The Last Jedi” products, which feature leading heroes: Poe Dameron, Rey and Finn.
To stay in the know and for more details, head over to StarWars.com. You can also follow the conversation on social media by using #ForceFridayII.
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