August is nearly here, and you know what that means—it’s time to celebrate all things Disney Princess! And what better way to kick off the royal festivities than with the debut of the brand-new Mattel Creations Disney Once Upon A Whimsy Collection?
Once Upon a Whimsy Collection
This enchanting new collection brings some of our favorite Disney Princesses—Belle, Tiana, and Ariel—into the spotlight like never before. But these aren’t your traditional dolls. Oh no, fashionistas! These beauties are stepping straight out of their classic tales and into a world of whimsy meets high couture.
Imagine Belle with golden rose-inspired details that nod to her ballroom moment, Ariel in a seafoam dream dripping with underwater glam, and Tiana dazzling in an ensemble worthy of both the bayou and a runway. Each design is a love letter to the heart of their stories—only with a stylish twist that’s ready to steal the show (and a spot on our collector shelves!).
Belle Doll
Inspired by the iconic “Be Our Guest” scene from Beauty and the Beast, this Belle doll serves up a whimsical, fashion-forward tribute to the castle’s most magical dinner party. Her lavish gown cascades in delightfully topsy-turvy tiers of gold-trimmed satin, with a sweeping draped neckline tied together by a dainty bow—reminiscent of the elegance and charm of that enchanted evening.
The true showstopper? A larger-than-life teacup hat perched atop her head, playfully pouring out a stream of tea-like curls from her flowing brown hair. Sparkling, elbow-length gloves complete the ensemble, adding a final touch of regal glamour.
From teacup to toe, Belle’s fanciful look is a feast for the eyes—and a must-have centerpiece for any doll collection.
Tiana Doll
Inspired by the romantic “Ma Belle Evangeline” scene from The Princess and the Frog, this Tiana doll captures the dreamy essence of the bayou in full high-fashion fantasy. Her fitted satin gown begins with an elegant art deco motif that blossoms into dramatic, pleated layers reminiscent of lily pads, all crowned with a delicate pink flower blooming at the waist.
Tiana’s sculpted hairstyle is shaped into a regal fleur-de-lis and topped with a whimsical oversized lily pad headpiece that feels straight out of a fairy tale. Elbow-length gloves draped in shimmery fringe add a final note of magic and movement, echoing the rhythm of her moonlit dance with Prince Naveen.
Every detail of this dazzling design brings the spirit of New Orleans and the charm of the bayou to life—making it a showstopping addition to any doll collection.
Ariel Doll
Inspired by the playful “We Are the Daughters of Triton” number from The Little Mermaid, this Ariel doll makes a splash with a look that’s both whimsical and runway-ready. Her ruched gown ripples into a dramatic mermaid tail-inspired train, while an oversized ruffled satin shrug evokes the iconic seashell she was meant to debut from—before making her memorable surprise entrance.
Ariel’s signature sense of adventure shines through in her flowing, side-parted bubble braid, perfectly paired with a long, layered pearl necklace that adds a touch of under-the-sea elegance.
With every detail nodding to her unforgettable introduction, this fashion-forward Ariel is a showstopper from sea to shore—and an absolute treasure for any doll collection.
All the Details
“We wanted the Once Upon a Whimsy Collection to stretch the creative boundaries of what a Disney Princess doll can be,” shared Jaclyn Schauer, Mattel Product Designer. “Each design is meant to be the most playful and the most expressive—yet still rooted in the heart and palette of their stories. It was such a joy to reimagine these beloved Disney Princesses. I hope fans enjoy every detail and bit of whimsy as much as I loved dreaming it all up.”
And here’s the best part—these dolls are now available for pre-sale at MattelCreations.com, with their official release coming August 1, just in time for World Princess Week, which runs August 24–31. Coincidence? We think not!
Whether you’re a lifelong collector, a Princess superfan, or just someone who can’t resist a fashion-forward twist on beloved characters, the Once Upon A Whimsy Collection is the ultimate way to honor your inner royalty.
So, fashionistas, are you ready to add a little extra pixie dust to your display shelf? These dreamy designs won’t last long—go secure your favorites now and prepare to celebrate Princess season in the most stylish way possible!
Which whimsical Princess are you most excited for—Belle, Tiana, or Ariel? Let us know in the comments!
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