This week, the magic officially begins. Disney is kicking off World Princess Week (August 25–31)! This beloved celebration returns as part of the Disney Princess Create Your World campaign, which inspires fans of all ages to embrace their inner Princess magic and make their dreams a reality. This year, the spotlight shines even brighter on the lovable animal sidekicks who bring so much fun, heart, and adventure to every Disney Princess story.
From Flounder to Pascal to Mushu, these furry (and scaly!) friends are stealing the show. And the new lineup of Princess-inspired products has them front and center. Plus, a brand-new LEGO Disney Princess animated special, Villains Unite, premieres August 25 on Disney+. This week is sure to be a dream come true for every Disney Princess fan!
Let’s take a peek at some of the enchanting products launching just in time for the celebration:
Jakks Pacific – Majestic Ariel Dress & Flounder ($29.99, Available Aug. 25)
Become part of Ariel’s world with this sparkly Majestic Ariel Dress! The set includes a plush Flounder that can perch on your shoulder for adventures—or detach for extra playtime fun. Perfect for every aspiring little mermaid.
Disney Princess x Little Words Project Bracelets ($30–85, Available Aug. 25)
Wear your favorite Princess inspiration on your wrist with new beaded bracelets featuring phrases like “Be Kind,” “Follow Your Heart,” and “Watch Me Soar.” These are perfect for big dreamers, fearless doers, and anyone needing a daily touch of Princess wisdom.
Disney Store Exclusive – Disney Princess Squishmallows Plush Set ($59.99, Available Aug. 25)
Get ready for ultimate snuggles! This six-piece set includes Princess favorites Mulan, Rapunzel, and Pocahontas alongside their adorable companions Mushu, Pascal, and Meeko. A squishy trio fit for cuddles and display.
Disney Store Exclusive – Cinderella & Rapunzel Pullover by Cakeworthy ($64.99, Available Aug. 25)
This cozy sweatshirt pairs Cinderella and Rapunzel with their tiny friends, Suzy the mouse and Pascal the chameleon. It’s whimsical, comfy, and the perfect nod to Princesses and their animal companions.
Disney Beauty and the Beast Enchanted Rose Ring by Pandora ($130, Available Now)
Add a touch of enchantment with this 14k gold-plated ring. The Murano glass rose gleams with sparkling details, making it a dreamy keepsake for any Belle at heart.
Mattel Disney Princess Pet Palace ($48.59, Available Now)
This magical playset includes seven play areas designed just for animal friends! Kids can play with figures like Perla the mouse, Max the dog, and Pascal the chameleon—and imagine endless Princess adventures.
LEGO Princess Castle & Royal Pets ($129.99, Available Now)
Build your own Princess adventure with this detailed castle set featuring five Princess minidolls (Ariel, Rapunzel, Mulan, Jasmine, and Moana) and five animal companions (including the first-ever LEGO Mushu!).
LEGO Disney Princess: Villains Unite (Disney+ Special, Aug. 25)
Grab the popcorn! In this all-new animated special, Ariel, Moana, Tiana, Rapunzel, and Snow White face off against Gaston’s wicked plot. When Ursula, Jafar, and the Evil Queen join in, the Princesses rally their friends Aurora, Belle, and Cinderella for an epic battle of good versus evil.
Whether you’re collecting new treasures, cozying up with Squishmallows, or tuning into Disney+, World Princess Week is the perfect time to celebrate courage, kindness, and friendship—alongside the magical animal sidekicks who make every story unforgettable.
So tell me, fashionistas—will you be celebrating with Princess-inspired fashion, a Disney+ watch party, or maybe a little of both?
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